Planet Papers 3: A brand new world
Far from interrupting these trends, the coronavirus pandemic has accelerated them.
How consumer behaviour can reshape our planet
This new generation of consumers are more likely to express a strong interest in social engagement, purpose and values than their predecessors, and the disruption that COVID-19 has wrought across the globe seems to have strengthened the demand for a more sustainable approach.
This shift presents both challenges and opportunities for traditional brands as we look ahead to the post-pandemic world.
A mindset of what has been dubbed agile long-termism is needed in this ‘brand’ new world. For consumer brands that means remaining resolutely focused on long-term vision and values, while being more tactical and nimble in response to the changing patterns of consumer behaviour
Why companies should care about the planet
Read our entire Planet Papers series here:
Earth Convention webinar: consumers: fast fashion, manufacturing and plastics
Earth Convention webinar: our panel discusses fast fashion, consumers and manufacturing – our consumption patterns and the supply chains that feed them.